A guide to the main requirements when building an ecommerce website.
1. Domain Name & Web Hosting
You will need a domain name such as www.yourdomain.com and a hosting package. You can use a hosting server with Windows, UNIX or Linux server. If using SellerDeck desktop software then Linux is recommended and your computer and hosting will need to meet the system requirements.
Depending on the hosting company you can expect to pay around £10+ per year for a domain name and from £50 - £200+ per year for hosting renewal costs for a smaller site. You may need to pay more if your site is larger or busier and uses more bandwidth (data transfer).
2. Ecommerce Software
There are many types of ecommerce software and the type depends on your requirements. We are experts for SellerDeck services and Actinic services. SellerDeck and Actinic are ecommerce software solutions which allow you to manage your own ecommerce website. You can add your own brochure pages, products, images, publish pages and access orders any time. SellerDeck desktop ecommerce software costs around £999+VAT and extra for multi-user or multi-site licences.
3. PSP Payment Service Provider
To take payments on your website you will need a PSP (Payment Service Provider). They will securely take credit card payments on your behalf and comply with PCI DSS guidelines. SellerDeck offers a range of known trusted providers built into the software.
4. SSL Certificate
Card details are taken securely by a PSP, but industry experts recommend purchase of an SSL certificate from the hosting company to encrypt the data of the checkout, show security to web browsers and improve search engine rankings. This will further increase the security of your customers name, address, email, phone details etc and it will also display a padlock on the page which give shoppers confidence to purchase safely. SSL certificate costs vary in the region of £50 - £250+ per year.
5. Website Design
Many people prefer a personalised design for their ecommerce website, either made to match an existing site or a new design. Design costs can vary. For SellerDeck and Actinic designs, see SellerDeck website design.
6. Building Website Content
Building content can be done before or after applying a design, because you can change the design without affecting site content.
Many people enter their own site content which does not cost anything except some of your own time. If you need someone to enter products to get you started, please contact us for advice.
7. Online Marketing
When building your site we make the layout search engine friendly and include heading tags. Along with good original content this helps your search results.
You may need to do further work to compete with competitors. You could set up Google Adwords for instant promotion or in the long term it may be more efficient to have your site optimised for natural listings with search engine optimisation.
If you need help with your website contact us to discuss your requirements.